Transform your family’s skin care routine with all-natural, skin-friendly oats.

The holiday season is a time for laughter, love, and family memories, but it can also bring an unpleasant guest — dry, cracked, and itchy skin. As a parent, you care about how you treat your child’s precious skin, making sure lotions, wipes and washes are within reach. But there is a secret ingredient for preventing and repairing dry skin that you have in your kitchen cabinets.

Oats quickly provide soft, moisturized skin for parents, children and babies — and are also found in Aveeno Baby Daily Care and Aveeno Skin Relief lines. This popular breakfast dish helps relieve itchy skin, replenishes moisture, protects the skin’s moisture barrier, and is suitable for all skin types – even the most sensitive.

A favorite among babies and parents in need of some TLC, here are four reasons why you should add oats to your family’s daily skin care regimen.

Oats have their own history

People have used oats in their skin care routines to help combat dry, irritated skin for centuries. Their first known use in skin care dates back to 2000 BC in Egypt. In 1989, the natural ingredient was officially recognized by the US Food and Drug Administration as a safe over-the-counter drug, and then as a skin protectant in 2003.

Oats help relieve dryness and itchiness

When dealing with your baby’s most sensitive skin, you need to make sure that the products you are choosing are gentle and gentle. Products with oats are one solution, especially for children who are struggling with dry and itchy skin. The Aveeno Baby Daily Lotion Formulated to nourish and protect baby’s skin for 24 hours, leaving a silky smooth base to help prevent dry, cracked skin.

For parents interested in reaping the benefits of oats – they can try Triple Oat Complex, found in Aveeno Skin Relief row. It benefits different skin types, and has been shown to soothe and nourish dry, itchy skin while locking in moisture. The antioxidant and anti-inflammatory compounds found in oats help soothe irritated skin.

Oats help restore and maintain the skin’s moisture barrier

Oats are a great step forward when dealing with dry and sensitive skin, or skin with a damaged moisture barrier. They help repair the skin barrier, especially with chronic conditions like eczema that the skin cannot do on its own.

Oats help balance the pH of the skin

You probably know that maintaining a balanced pH level is important, but why? Scientific jargon aside, pH measures acidity. Our skin is made up of oil and sweat that create a protective barrier against bacteria and environmental aggressors, such as UV rays. When the pH of the skin is balanced, it is easier for the skin to look healthier. Oats have natural moisturizing properties that help retain moisture in the skin for proper pH balance. Oats, or more specifically colloidal (ground) oats, are for those with sensitive skin. They contain saponins, a plant-based carbohydrate with antioxidant properties known to soothe skin and clear clogged pores. Their anti-inflammatory effects help naturally soothe dry, flaky, and rough skin.

Aveeno Baby is the number one pediatrician-recommended baby skin care brand. Formulated with natural oats to nourish and soothe baby’s sensitive skin, the Aveeno Baby Daily Care range is hypoallergenic and free of parabens and phthalates for gentle daily use. The Aveeno Baby Daily Wash & Shampoo, tear-free and soap-free formula, rinses without drying and rinses from head to toe.

Visit Website Aveeno for more information about their products and how they use them prebiotic oats in their skincare line.

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